I love this commercial for Ikea, with the tag line "Home is the most important place in the world". Not once do we see a product for Ikea and not only that it gives the consumer the idea that no matter what kind of house they live in, no matter how much money they have, wherever they live they can make their house a home with products from Ikea. It also gives off a great message, because no matter where you like, there really is no place live home.
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