Intertextuality

This is the commercial for Pizza Hut, advertising cheesy bites. This is an example of vertical intertextuality. The commercial has recreated a scene taken from the movie "Dukes of Hazard" starring Jessica Simpson. The commercial also makes the audience remember the original "Dukes of Hazzard" TV show by Simpson wearing hot pants and boots. Another example of vetical intertextuality is that the audiences recognizes the song "These Boots are Made for Walking" by Nancy Sinatra.